HOTEL

REVENUE MANAGEMENT SERVICES

HOTEL

REVENUE MANAGEMENT SERVICES

Aura Hotel Management offers expert hotel revenue management consulting services to optimize the revenue performance of your hotel. With a team of remote revenue managers, we have a global reach and can unlock the hidden revenue potential of hotels and resorts around the world.

Our Methodology

As the foremost hotel revenue management consulting company worldwide, we have honed in-house best practices for hotel yield and distribution strategies that suit any type of hotel or lodging property. Our proven and innovative methodology has a long track record of delivering impressive growth results.

Beyond Top-line Revenue

At Aura Hotel Solutions, we go beyond focusing solely on top-line revenue. We factor in the cost of distribution, carefully monitoring both the RevPAR and GopPAR outcomes of your hotel. Our revenue management outsourcing specialists are committed to optimizing the GOP (gross operating profit) as well.

Why Choose Aura Hotel Solutions?

The team of revenue management consultants at Aura Hotel Solutions possesses a strong business development DNA, always striving to challenge the status quo. Our driving goal is to elevate your hotel to become a local market leader through our tried-and-tested methodology. With extensive international experience in the hospitality, travel, and tourism industry, we leave no stone unturned in increasing your top-line revenue and bottom-line profit.

OUR APPROACH

When you engage with Aura Hospitality Solutions, our revenue management and yield experts become an integral part of your hotel management structure, functioning as an extension of your team. We assume the responsibilities and duties of revenue management and business development, working alongside your executive management. Our dedicated hotel revenue managers implement best practices, proven techniques, and stay updated with the latest travel distribution developments.

Core Components of Revenue Management Services

The foundation of Revenue Management services comprises a range of essential components that Aura Hotel Management excels in delivering:

Product Mix Diversification: Aura Hospitality Solutions helps hotels optimize their revenue by strategically diversifying their product offerings, such as room types, packages, and add-ons, to cater to different customer segments.

Market Segmentation: By identifying and targeting specific customer groups with tailored marketing and pricing strategies, Aura Hospitality Solutions ensures your hotel attracts a broader range of guests and maximizes revenue potential.

Positioning Strategies: Aura Hospitality Solutions assists in defining and refining your hotel’s unique selling propositions, creating a compelling positioning in the market to stand out from competitors.

Competitor Study: Understanding your competitors’ strengths and weaknesses allows Aura Hospitality Solutions to position your hotel competitively and make data-driven decisions.

Price Benchmarking: Aura Hospitality Solutions compares your hotel’s pricing against competitors and industry benchmarks, ensuring your rates remain competitive while maximizing revenue.

Price Structure Implementation: By implementing dynamic pricing models and rate structures, Aura Hospitality Solutions optimizes revenue based on demand fluctuations, seasons, and events.

Rate Yielding Strategies: Aura Hospitality Solutions employs intelligent rate management to capitalize on demand peaks and valleys, adjusting prices to maximize revenue during high-demand periods and increase occupancy during low-demand times.

Forecasting and Budgeting: Through meticulous data analysis and market insights, Aura Hospitality Solutions assists in accurate revenue forecasting and budget planning for your hotel.

Demand Management: Aura Hospitality Solutions employs strategies to influence customer demand, such as promoting off-peak periods or encouraging extended stays.

Distribution Strategies Online and Offline: Aura Hospitality Solutions formulates comprehensive distribution strategies, encompassing both online channels (e.g., OTAs, direct website bookings) and offline channels (e.g., travel agents, corporate contracts).

Marketing Coordination: Aura Hospitality Solutions collaborates with your marketing team to align revenue management strategies with promotional efforts, maximizing the impact of marketing campaigns on revenue.

Direct Sales Stimulation: Aura Hospitality Solutions encourages direct bookings through targeted initiatives and campaigns, reducing dependency on third-party channels and increasing profitability.

Our Revenue Management Mission

When you work with Aura, we will match you with one of our Area Directors of Revenue Management who will actively support your hotel’s revenue strategy.

Transparent Reporting

Aura Hospitality Solutions is committed to transparency and ensures that you remain informed at all times. We provide you with comprehensive reporting, including the Daily Pick-up Report, Monthly Analysis Report, Distribution Strategy Updates, and Weekly Summary Report. This allows you to have full insights into the pricing and distribution strategy of your hotel.

Daily, Weekly, and Monthly Management

Rest assured that we handle all revenue management tasks on a daily, weekly, and monthly basis on behalf of your hotel business.

Transform Your Hotel’s Performance

AURA HOSPITALITY SOLUTIONS is at the forefront of creating high-performing hotels. If you desire better results for your hotel, bring in the experts and let us help you achieve remarkable success.